The Imagine Brownsville project has been completed and the final comprehensive plan was delivered to the City Commission on Tuesday, July 21, 2009, marking a historic gathering of the seven founding Brownsville public institutions — the City of Brownsville, the Greater Brownsville Incentives Corporation (GBIC), the Brownsville Independent School District, the Port of Brownsville, the Brownsville Public Utilities Board, the Brownsville Community Improvement Corporation (BCIC) and the University of Texas at Brownsville/Texas Southmost College — all coming together for a single purpose, to unite the community around the implementation of the Imagine Brownsville Comprehensive Plan.
The purpose of the Brownsville Comprehensive Plan is to provide the City with a blueprint for implementation actions and to act as a guide for the City Commission regarding the allocation of critical resources. The plan outlines the key private and public sector strategies needed to create a more sustainably competitive community in order to attract the capital and resources needed to improve the economic development and quality of life of the Brownsville area. The plan was designed with two goals in mind: first, to establish our community’s vision objectives for a ten-year planning horizon; and second, to develop an implementable strategy to help reach these targeted objectives by leveraging our community’s natural, institutional, human, economic, and infrastructure resources in an effective, competitive, and sustainable way.
The American Planning Association’s Texas chapter honored the Imagine Brownsville comprehensive plan with the chapter’s 2009 Comprehensive Planning Award, competing with over 40 Texas communities. Starting where Imagine Brownsville left off, the newly formed United Brownsville will have an organizational structure designed to provide a sustainable mechanism for cooperation to leverage our institutional resources for the implementation and tracking of the initiatives in the Imagine Brownsville plan.